WHEN BIG DATA BECOMES A CIVIL RIGHTS ISSUE
Using software created by an engineer at the Illinois Institute of Technology, the city of Chicago developed a “’heat list’ — an index of...
THEY'RE WATCHING YOU AT WORK
What happens when Big Data meets human resources? The emerging practice of "people analytics" is already transforming how employers hire,...
NOT SO SCI-FI - PUNISHING CRIMIALS BEFORE THEIR CRIMES
Welcome to a future in which big data helps law enforcement predict and punish crime before it happens. Read the article Should We Use...
SPOT SHOPPING TRENDS USING BIG DATA
Imagine having your store stocked with exactly the right products that your customers desire in the precise quantities that they wish to...
FIVE BIG DATA TRENDS REVOLUTIONALIZING RETAIL
More retailers are finding that Big Data can revitalize an industry challenged by a slow economy, increasingly empowered consumers,...
AMAZON AND BIG DATA
Amazon has an unrivalled bank of data on online consumer purchasing behaviour that it can mine from its 152 million customer accounts....
BIG DATA - EMBRACING THE ELEPHANT IN THE ROOM
The sheer mass of information available about consumers on the web is enough to scare marketers into ignoring it. But for those brave...
TWITTER TAKES BIG DATA ON A SHOPPING SPREE
Clare O’Connor of Forbes recently wrote, “Picture this: you’re scrolling through your Twitter timeline. Your eyes pan across a Promoted...
WHAT GASOLINE CAN TEACH E-RETAILERS ABOUT BIG DATA
WibiData's Amit Nithianandan suggests retailers need to do a better job understanding the value of customer data. Kerosene production was...
HOW BIG DATA HELPS STARBUCKS PICK STORE LOCATIONS
94% of retail sales are still rung up in physical stores, and where merchants place those stores plays an outsized role in determining...
