TWITTER TAKES BIG DATA ON A SHOPPING SPREE

Clare O’Connor of Forbes recently wrote, “Picture this: you’re scrolling through your Twitter timeline. Your eyes pan across a Promoted Tweet from a well-known apparel retailer. Let’s call it Dap Inc. A week later, you’re browsing at your local mall, where you happen upon a sale at the Dap. You emerge with a new swimsuit in hand. Both Twitter and the Dap know you saw that Promoted Tweet, even if you don’t recall it. And now both companies know you followed through on a purchase.

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